URL: https://digitalcollections.hoover.org/objects/3581
Collection Structure Commonwealth Club of California records >  Sound recordings of club programs >  Doing Business in an Increasingly Global Economy
Item Title Doing Business in an Increasingly Global Economy
Collection Title Commonwealth Club of California records
Speaker Hefner, Christie
Date Created January 19, 2005
Description Hefner begins by examining the enlargement of the media industry since Playboy's founding in 1953. She uses this analysis to show why a brand name is important given the thousands of entertainment outlets. She goes on to explain the effect of the internet, the democratization and changing directions of information, and how Playboy is taking advantage of its possibilities. Hefner recounts how Playboy created international editions of its magazine long before other did and how this advance-thinking is a continuing characteristic of the company. She mentions that the world's political climate and growing anti-Americanism has made it harder for American entities to do business elsewhere in the world. During the question-and-answer session she also comments on the impact of her father on herself and the Playboy brand, her history with the business, the FCC, online and offline piracy, restrictive governments, women's magazines, the cruise industry, Rupert Murdoch, the impact of international corporations on sovereignty, Playboy's policies on political discussion, and the future of the company.
Subject(s) Publishers and publishing Periodicals Pornography Branding (Marketing) Playboy Enterprises
Language(s) English
Country of Origin United States
Place Recorded California, United States
Dimensions Duration: 1 hr, 1 minutes, 44 seconds
Format Sound Recording
Medium speeches (documents)
Hoover ID 2003c87_a_0002880
Record Number 2003C87.3270
Collection Guide https://oac.cdlib.org/findaid/ark:/13030/kt3g5032c1
Rights Used with permission of the Commonwealth Club of California.This copy is provided for educational and research purposes only. No publication, further reproduction, or reuse of copies, beyond fair use, may be made without the express written permission of the copyright owner.