The "challenge" in question being, as WFB glosses it, whether "France and Europe are permitting America to overtake them by indulging us instead of emulating our extraordinary technological and managerial breakthroughs." Despite occasional impasses (like one at the beginning over whether the differences among various countries are "racial" or "cultural"), this proves to be a fascinating three-way discussion of economic competition, how having a Protestant versus a Catholic culture affects a country's economic development, how companies in different countries in Europe might learn to cooperate. JJSS: "You see, for instance, a very Catholic country, the most Catholic country in the Common Market, is Italy. And Italy was lagging industrially, even under Mussolini--when all Italy geared up for a war effort, he could not bring any industrial results in his country. But now this very Catholic country is the fastest driving country in the Common Market."