The speakers are writers, theatre and film producers, actors and other television employees donating their time to explain the goals and objectives of the Union of Democratoc Forces (SDS). Although the broadcast is made by the main editor (name not mentioned), it is acknowledged that the "brain" behind this television campaign is Dean Papazov who is well known among the Bulgarian listeners. The broadcast also mentions that the Bulgarian Socialist Party (BSP) and the Bulgarian Agrarian Popular Front (BZNS) have similar television campaigns, all of which will continue to to air until the election.