Hefner begins by examining the enlargement of the media industry since Playboy's founding in 1953. She uses this analysis to show why a brand name is important given the thousands of entertainment outlets. She goes on to explain the effect of the internet, the democratization and changing directions of information, and how Playboy is taking advantage of its possibilities. Hefner recounts how Playboy created international editions of its magazine long before other did and how this advance-thinking is a continuing characteristic of the company. She mentions that the world's political climate and growing anti-Americanism has made it harder for American entities to do business elsewhere in the world.

During the question-and-answer session she also comments on the impact of her father on herself and the Playboy brand, her history with the business, the FCC, online and offline piracy, restrictive governments, women's magazines, the cruise industry, Rupert Murdoch, the impact of international corporations on sovereignty, Playboy's policies on political discussion, and the future of the company.